Equitable Consulting LLC

Strategic Guidance for Smarter Real Estate Investments & Sustainable Growth

Expert Insights, Proven Strategies, and Tailored Solutions for Real Estate Success

We Break Down the Numbers—So You Can Make Smarter Decisions

In real estate, emotions can cost you. Success is built on accurate numbers, disciplined budgeting, and realistic ROI projections. At Equitable Consulting, we don’t sugarcoat deals—we dissect them.

We help you understand:• Projected cash flow (after accounting for maintenance, vacancies, property management, and taxes)• Return on investment (ROI) and internal rate of return (IRR)• Cap rates and neighborhood performance metrics• Comparative market analysis (CMA) and after-repair value (ARV)• Renovation costs and construction risks• Holding costs, closing costs, and carrying timelines

We walk through deal analysis step-by-step, ensuring you don’t just “hope” for profit—you calculate it with confidence.

Equitable Consulting LLC

We Focus Exclusively on Income-Producing Real Estate

Unlike general real estate consultants who dabble in primary home purchases or retail sales, Equitable Consulting LLC is 100% focused on investments. Our goal is not to help you buy your dream home—it’s to help you build a portfolio of assets that generate cash flow, build equity, and increase your net worth.

We work with clients who are serious about making real estate work for them—from first-time rental property owners to experienced flippers, BRRRR investors, and long-term buy-and-hold strategists. We understand how to identify assets, mitigate risk, analyze financials, and implement proven systems for profitability.

Equitable Consulting LLC

We Simplify the Complex—So You Can Act with Clarity

Investing in real estate can quickly become confusing with all the moving parts: permits, zoning, financing, inspections, ARV projections, comp selection, design decisions, lease-up strategies, and so on. At Equitable Consulting, we take the chaos and turn it into a clear, step-by-step plan.

We don’t just tell you what to do—we explain why it matters, how it fits into the broader strategy, and what options you have at each stage. Whether you need a quick sanity check on a deal or full project guidance from acquisition to lease-up, we tailor our support to match your level of need.

Our process typically includes:• Initial strategy call to assess your goals, timeline, and risk tolerance• Deal vetting and analysis, with side-by-side property comparisons• Budget development based on your preferred scope and ROI target• Design consulting for resale or rental desirability• Construction phasing, team-building, and contractor accountability plans• Exit strategy planning (flip, BRRRR, refinance, or hold)

You get not just advice—but a real strategy.

Construction Experience That Saves You Thousands

Most consultants can tell you to “get bids” or “hire a contractor.” We can tell you what the contractor should charge, what materials should cost, and where your project will run into unexpected delays—because we’ve been on the job site ourselves.

Our founder and lead consultant, Ezra Smucker, has led over $20 million in construction projects through Equitable Builds LLC. From small single-family renovations to large multifamily redevelopments, we know the construction game inside and out. This gives our clients a massive edge, because we can:

• Create accurate renovation budgets before you buy

• Help value-engineer the project for maximum return

• Identify overcharges or inefficiencies in subcontractor bids

• Keep your project aligned with investor-grade design standards

• Advise you on how to scale construction for future growth

That means fewer surprises, tighter budgets, and better returns.

We’re Investors First—Consultants Second

At Equitable Consulting, we’re not just theorists—we’ve made the same hard decisions you’re facing right now. We’ve bought the distressed properties. We’ve dealt with city inspectors, budget overruns, tenant headaches, and shifting market conditions. We know what works—and what doesn’t.

That’s why our advice is grounded in real-world experience, not just spreadsheets or classroom concepts. We think like owners because we are owners. We care about ROI because we’ve built our own businesses on it.

That also means we understand your pain points:

• You’re tired of overpaying for bad contractor advice

• You’re not sure which deal is worth moving forward on

• You’ve had projects go over budget or off schedule

• You want to grow but don’t know how to scale safely

We’ve faced those same moments—and we’ve built systems to overcome them. Now, we help you avoid the pitfalls and reach the profits faster.

Equitable Consulting LLC

We Help You Build Long-Term Systems, Not Just Complete One-Off Deals

Too many consultants help you close one deal and disappear. We believe in helping you build a system that allows you to scale multiple deals with confidence.

This includes guidance on:

• Creating standardized renovation templates to streamline costs

• Building out project management processes

• Selecting team members, from agents and contractors to property managers

• Setting up financial systems for tracking profit/loss, CapEx, and reserves

• Establishing LLC structures and asset protection strategies

• Preparing for refinancing and long-term scaling

Our consulting isn’t just about solving today’s problems—it’s about preparing you to become a smarter investor tomorrow.

Equitable Consulting LLC

We Deliver Honest, Direct, and Customized Advice

At Equitable Consulting, we won’t sell you on fluff or fake projections. We’re not trying to impress—we’re trying to empower.

We pride ourselves on:

• Honesty: If a deal doesn’t make sense, we’ll tell you. If your contractor is gouging you, we’ll show you.

• Clarity: You’ll walk away from every session knowing what to do next—and why it matters.

• Customization: Every investor is different. We meet you where you are, whether you’re on deal #1 or #100.

You’ll never get a cookie-cutter experience with us. You’ll get advice that fits your unique goals, strengths, and investment style.

We Understand Central PA and Beyond

Based in Harrisburg, Pennsylvania, our roots are deep in Central PA real estate. We understand the neighborhoods, city regulations, market dynamics, and construction networks in this region better than most.

That local expertise gives our clients an edge when investing in:

• Harrisburg

• Mechanicsburg

• Lemoyne

• Camp Hill

• Lancaster

• York

• And beyond

Whether you’re local or out-of-state and looking to invest in this market, we know how to navigate the local landscape to your advantage.

Hiring Us Pays for Itself

A smart investor knows that the cost of bad decisions is always higher than the cost of expert guidance. One missed detail in a construction budget can blow your margins. One overpriced property can leave you stuck with a liability. One underperforming contractor can derail your entire project.

That’s why clients who hire Equitable Consulting quickly realize: we’re not an expense—we’re an asset.

By helping you avoid costly mistakes, optimize your investment strategy, and increase your property’s profitability, our consulting services typically pay for themselves multiple times over.

Equitable Consulting LLC

You’re Not Just Hiring a Consultant—You’re Gaining a Strategic Partner

We see ourselves as more than just advisors. When you work with Equitable Consulting, you’re gaining a team who is genuinely invested in your success. We celebrate your wins, help you through the challenges, and stay by your side as your business grows.

This is personal to us. We love real estate. We love building things. And we love helping others win.

Vision Statement

To become the most trusted real estate investment consulting firm for everyday investors who want to build generational wealth through cash-flowing, strategically managed real estate assets.

Purpose

To bridge the gap between real estate strategy and execution—so investors can stop wasting time, money, and energy and start building wealth with confidence and clarity.

Core Principles

1. Assets over aesthetics – We guide clients to acquire income-generating properties, not liabilities disguised as “dream homes".

2. Clarity before action – No next steps until the numbers make sense.

3. Execution is everything – Great plans mean nothing without skilled execution.

4. Investors first – We think like owners because we are owners.

5. Real-world advice – We don’t theorize; we strategize based on what works in the field.

6. ROI is our compass – Every decision points back to return on investment.

Core Values

1. Integrity: We speak the truth—even when it’s not convenient. Our clients rely on us to be transparent, honest, and focused on their best interests.

2. Excellence: We don’t do halfway. From budgeting to design guidance to deal analysis, we deliver our absolute best every time.

3. Stewardship: We treat our clients’ investments like our own, protecting resources, maximizing returns, and helping make wise, future-focused decisions.

4. Simplicity: We turn complex real estate problems into clear, actionable plans. No jargon. No confusion.

5. Accountability: We own our outcomes, deliver on promises, and expect the same from the teams we help our clients build.

6. Grit: We know the industry isn’t easy—and we don’t back down from challenges. We dig deep and get it done.

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Quality Is What We Pursue,

We Know What We Do

At Equitable Consulting LLC, our mission is to empower real estate investors and construction professionals to build smarter, scale faster, and lead with confidence. Backed by over a decade of hands-on experience in construction and real estate, we provide practical strategy, proven systems, and personalized guidance to help our clients grow profitable, sustainable businesses. Whether you're closing your first deal or managing multiple job sites, we come alongside you with clarity, integrity, and a builder’s mindset — committed to maximizing your return and minimizing the stress.